Welcome to Week 52: The Rise of the Creator in B2B Lead Generation and the Power of Outsourcing Talent.

Was 2023 the year of the creator? Are we going to witness further growth in creator-driven B2B lead generation? These are questions we've been pondering as we wrap up the year.

Personally, I think we are at the begining stages of the B2B Content Creator Economy. I've spent countless hours not only creating but also watching entrepreneur-focused YouTube videos, drawing insights from the likes of Patrick Bet-David, Alex Hormozi, and the All-In Podcast, among my favorites.

For those unfamiliar, the All-In Podcast is a treasure trove of knowledge hosted by tech luminaries and close friends Chamath Palihapitiya, Jason Calacanis, David Sacks, and David Friedberg. They delve into a mix of economic, technological, political, social, and poker topics. I highly recommend following them for a blend of insightful and entertaining content.

Today, I want to highlight a specific segment from the All-In Podcast that resonates with our mission at CloudTask. As you may know, a significant part of our RevOps Marketplace is dedicated to our Remote Candidate Marketplace. Our focus is aiding US-based companies in hiring remote talent from Latin America, a strategy that aligns with our goal of boosting net profit margins.

I've shared two clips from San Francisco-based VC leaders. These clips are crucial as they spotlight the shift towards investing in companies that leverage outsourced and nearshore talent.

This trend is not just a fleeting moment but a strategic move that many industry leaders are making.

It's a testament to the growing recognition of the high-quality talent pool in regions like Colombia, which is no longer a best-kept secret but a game-changing asset in the world of RevOps.

These videos support our mission of helping US-based companies retain capital and increase profit margins by hiring Remote Teams in places like Latin America!

As we delve into the strategic allocation of our 2024 growth budget, the choices we make now will shape our business trajectory for the coming year.

Your help answering this quick survey would be helpful (Results will be shared in Week 2’s Newsletter)

At CloudTask, as the CEO, I've directed our focus toward a multi-faceted approach:

1. Content-led growth to build a robust brand presence.

2. Digital Ads for expansive reach and engagement.

3. AI and Revenue Automation to enhance efficiency and scalability.

4. Hiring Demand Generators (our term for SDRs) to fuel our sales pipeline.

I firmly believe that this diverse allocation will propel our company forward, leveraging a balanced mix of traditional and innovative strategies.

If you're curious about the math behind our 2024 funnel and how these components integrate into our overall growth plan, feel free to reach out.

I’m more than happy to share insights and discuss strategies that could potentially benefit your business as well. Let's connect and explore the dynamics of effective growth planning! Message me in real time, and I’ll answer!

Top Marketplace Rep 

Country of Residence:

• Colombia

Monthly payment range:

• $1000 - $2000 USD + Commission

Roles Of Interest:

• Sales Development Rep

• Customer Support Rep

• Sales Manager

Products/Services Supported In Previous Job Roles:

• Appoint Scheduling Software

• Banking

• Cyber Security Software

• HR Software

Welcome To Your Online Tool For Filling Gaps On Your RevOps Teams

You can now shop for B2B RevOps talent online like you shop for products on Amazon or Hire Freelancers on Upwork with the CloudTask Marketplace!

Previous RevOps RoundUp

If you want to start interviewing or would like to learn more about hiring remote talent in Latin America, feel free to book a time with me or message me on any of the following social channels:

• Instagram

• WhatsApp

• X - Twitter

• Facebook