Many buyers find themselves unprepared for a significant business decision when considering hiring a lead generation agency. This lack of experience and understanding can lead to financial loss both in terms of budget loss and from unproductive Account Executives who end up making excuses as to why they miss quota: “My SDR or Company didn’t give me the pipeline they promised.”

To execute the selection and hiring process successfully, it’s crucial to focus on certain key aspects that ensure a productive and beneficial agency relationship.

Firstly, setting clear campaign expectations is a must.

Surprisingly, 99% of buyers do not prepare adequately for initial meetings, transforming these discussions into "Convince me" sessions rather than strategic planning on achieving specific results. It's vital to understand the mathematics of your campaign beforehand.

Attached to this newsletter is an Outbound Sales KPI Calculator that can be utilized on a do-it-yourself basis. Alternatively, you can schedule a session with Eddie Bello, our seasoned Outsourced Sales expert with over a decade of experience, who can help set this up for you.

A common pitfall for many buyers is the allure of lower costs, which often stems from a basic misunderstanding of ROI and a lack of confidence in their projections. Setting a budget based on campaign goals rather than hunting for the lowest price is advisable.

It's recommended that you engage directly with the agency's customer success and delivery teams instead of relying solely on potentially biased reviews or references.

Choosing the right Lead Generation Agency is more than just a cost consideration; it's about finding a partner who can align with and achieve your business objectives. You can establish a successful and profitable relationship by preparing effectively, selecting an agency with relevant experience, and focusing on ROI rather than cost. Remember, direct interactions with the agency’s teams can provide deeper insights than any review or reference.

Make informed decisions to maximize your investment and drive substantial growth for your business.

Whether or not you need to hire a Lead Generation Agency VS hiring Direct Sales Staff.

Take a look at these Free Resources or Book time with us for a free evaluation and unbiased recommendations:

3 Special Offers From Top Lead Generation Providers

Solution Type: Managed Teams

Performance Gap: # Of Prospects

Price Range: $2,000 - $4,999 / month

Solution Type: Managed Teams

Performance Gap: # Sales Meetings

Price Range: $5,000 - $7,999 / month

Solution Type: Managed Teams

Performance Gap: # Sales Meetings

Price Range: $5,000 - $7,999 / month

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