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The Rise of GTM Engineers In The CloudTask Marketplace
Go-to-market engineers are reshaping RevOps by building systems that drive revenue without adding headcount.
Amir Reiter & Dave Menjura
June 27, 2025
Every serious RevOps conversation right now is circling the same pressure point.
Revenue teams are running lean, but expectations are not.
They still need outreach, attribution, routing, reporting, integration, and insight.
But they need it without adding headcount or waiting on product or data teams.
That is why GTM engineers are becoming a requirement for most businesses right now.
These are the operators who can turn chaos into flow, and tools into systems that actually move the needle.
We saw this trend firsthand being at the event at SaaStr, SaaStock, and Outreach Unleash 2025 and when we reviewed our top searches in the CloudTask Marketplace, GTM engineer being the #1.
It became even clearer during our first Clay event hosted in Bogotá, Colombia and the level of talent that we met, 2 of them are already in interviews.
We are already hoping Clay brings their next event to Medellín.
P.S. We’re going to be at INBOUND 2025 and Dreamforce 2025.
Abdul Makati Reaction
This week, we met Abdul Makati, founder of Master Inbox. He delivered a 26-second pitch on Adam Robinson's podcast that booked him 85 meetings.
As a GTM engineer, you can have the best outbound system in the world —but if replies get missed, the whole machine breaks.
Master Inbox ensures lead gen agencies never miss a client reply.
“the most beautiful and succinct pitch he's ever heard”
When we approached Abdul with our software listing strategy, his reaction was priceless:
If you have a tool that GTM teams need to see, you can now submit it directly using our updated n8n-powered form:
We also rolled out our WhatsApp integration with HubSpot and it is one of the highest-performing channels when a buyer in interested in meeting an agency, candidate or software provider.
TOP 3 Software Providers Of The Week!
MasterInbox helps lead gen agencies and SaaS teams eliminate missed replies by unifying Gmail, Outlook, and LinkedIn messages into one smart, searchable inbox. Every reply is auto-threaded across platforms and sorted by channel, client, and lead stage.
Databar.ai is a no-code data enrichment and web scraping platform built to streamline outbound sales and lead generation. It unifies 80+ data providers into a single interface, enabling users to create enriched lists, personalize outreach, and automate CRM updates without code.
Clay centralizes prospecting, lead enrichment, scoring, and outreach workflows in one platform using AI and 173 data providers. GTM teams can automate every part of outbound and inbound motions by connecting CRMs, scraping unstructured data, triggering workflows, and writing personalized outreach at scale.
TOP 3 Service Providers Of The Week!
This done-for-you LinkedIn outreach service drives high-quality B2B meetings by turning your profile into a lead generation engine. It combines data-backed targeting, hyper-personalized messaging, and advanced campaign execution. Clients receive custom-built prospect lists, personalized cold outreach, inbox management, and optional appointment setting.
Growth Engine X designs, launches, and optimizes cold email campaigns that consistently generate leads without relying on paid databases or overused templates. Each campaign uses custom-built data from over 20 sources to identify precise Ideal Customer Profiles, combined with deliverability-optimized email infrastructure to ensure inbox placement.
NewEdge provide full-service technology implementation and optimization for companies using HubSpot, Gong, and Clay. Our work spans CRM setups, revenue intelligence integrations, data migrations, and tailored development that supports GTM velocity and team alignment. Whether you need end-to-end deployment, seamless integrations, or custom-built workflows, we ensure your tech stack becomes a real growth engine.
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