In today's constantly changing business world, leaders and revenue managers face a critical decision: should they hire Sales Development Representatives (SDRs) or buy meetings from Sales Agencies?

This dilemma is particularly relevant given the rising trend of remote hiring and the growing number of Sales Agencies offering services on a per-meeting basis.

At CloudTask, we frequently encounter this question from buyers assessing both Remote SDR candidates and Sales Agencies through our Marketplace.

With over 15 of the 210+ Sales Agencies listed charging per meeting, the decision becomes even more complex. However, the solution might not be a simple choice.

My perspective, shaped by extensive experience in the field, is to consider both options concurrently. This dual approach is not an upsell tactic; rather, it's a strategic move to meet unforgiving revenue goals. Investors, partners, and customers have little patience for excuses. Thus, relying solely on SDRs or a Sales Agency and then facing underperformance can put leaders in a difficult position. Employing both strategies acts as an insurance policy, mitigating the risk of failure from either side.

Let's delve into the practicalities. Suppose your internal SDRs generate meetings at a cost of approximately $500 each, with a conversion rate of 10%. In contrast, a Sales Agency might offer meetings at $900 but with a higher 20% conversion rate. Which option is more cost-effective? The calculations suggest that the higher conversion rate of agency-sourced meetings might offer better value despite the higher per-meeting cost.

In conclusion, our stance at CloudTask is that companies should safeguard their best Account Executives and forecasts by enriching their pipelines with qualified meetings. This means hiring internal SDRs and exploring the option of engaging a Sales Agency on a pay-per-meeting basis. Leaders and revenue managers should thoroughly investigate this dual approach to optimize sales strategies and ensure robust revenue growth.

For a deeper analysis and to calculate the specific costs and benefits for your organization, we encourage you to download our FREE ROI calculator.

CloudTask's RevOps Marketplace operates with a familiar, user-friendly approach akin to popular platforms like Uber, Airbnb, Upwork, and eBay. Our Marketplace offers a seamless experience for buyers at no cost.

Here's a quick recap of how it works:

1. Open a Remote Candidate Job Opening: Buyers can post job openings for Remote Candidates without fees. This allows for a broad search for the best talent suited to your needs.

2. Interview and Hire for Free: Once a job opening is posted, buyers can interview candidates and make hiring decisions without additional costs. This process ensures that you find the right fit for your team without incurring extra expenses.

The reason CloudTask's Marketplace can offer these services for free to buyers is due to our unique business model. We retain a small fee from the Remote Candidates, Sales Agencies, or Software Platforms involved in the transaction.

This model ensures that our Marketplace remains a cost-effective solution for buyers while providing a wide array of options for remote hiring and sales solutions.

Top Marketplace Rep 

Welcome To Your Online Tool For Filling Gaps On Your RevOps Teams

You can now shop for B2B RevOps talent online like you shop for products on Amazon or Hire Freelancers on Upwork with the CloudTask Marketplace!

Previous RevOps RoundUp

If you want to start interviewing or would like to learn more about hiring remote talent in Latin America, feel free to book a time with me or message me on any of the following social channels:

• Instagram

• WhatsApp

• X - Twitter

• Facebook

0Should we Hire SDRs or Buy Meetings from a Sales Agency?